{"id":3667,"date":"2020-03-02T19:25:40","date_gmt":"2020-03-02T19:25:40","guid":{"rendered":"http:\/\/www.icerikal.com\/blog\/?p=3667"},"modified":"2020-03-02T19:25:40","modified_gmt":"2020-03-02T19:25:40","slug":"anahtar-kelime-analizi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.icerikal.com\/blog\/anahtar-kelime-analizi-nasil-yapilir\/","title":{"rendered":"Anahtar Kelime Analizi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div class=\"container\"><div class=\"saye-banner saye-banner-single\"><img decoding=\"async\" src=\"http:\/\/demo.sayetema.com\/saye2\/wp-content\/uploads\/2019\/10\/728x90banner.jpg\" \/><\/div><\/div><p>\u0130nternette olup biten her \u015fey arama kutusuna yaz\u0131lan kelimelerle ba\u015fl\u0131yor. Anahtar kelimelerin Google \u00fczerinden arat\u0131lmas\u0131, arama pazarlamas\u0131 alan\u0131ndaki yaz\u0131lan <a href=\"https:\/\/icerikal.com\"><strong>i\u00e7erik<\/strong><\/a>ler i\u00e7in en \u00f6nemli konudur. Do\u011fru kelimeler, web sitelerinizi y\u00fckseltece\u011fi gibi d\u00fc\u015f\u00fcrebilir de. Web sitenize ekledi\u011finiz <a href=\"https:\/\/icerikal.com\"><strong>makale<\/strong><\/a>lerde ge\u00e7mesi gereken anahtar kelimeleri do\u011fru bir \u015fekilde ara\u015ft\u0131rmay\u0131 ihmal etmeyin. Do\u011fru anahtar kelime; SEO ile alakal\u0131 her \u015fey demektir. Asl\u0131na bakarsan\u0131z sitenize s\u00fcrekli ziyaret\u00e7i al\u0131m\u0131 \u00e7okta \u00f6nemli de\u011fildir. \u00d6nemli olan, sitenizle alakas\u0131 olabilecek ve sitenizde uzun s\u00fcre zaman ge\u00e7irecek, do\u011fru t\u00fcrde ziyaret\u00e7ilerin sitenize giri\u015f yapmas\u0131d\u0131r.<\/p>\n<p>Anahtar analiziyle, talepleri tahmin edebilirsiniz, de\u011fi\u015fen piyasa ko\u015fullar\u0131na yan\u0131t verirken ayn\u0131 zamanda web ziyaret\u00e7ilerinin devaml\u0131 olarak arad\u0131\u011f\u0131 \u00fcr\u00fcnleri, hizmetleri ve <a href=\"https:\/\/icerikal.com\"><strong>i\u00e7erik<\/strong><\/a>leri \u00fcretme \u015fans\u0131na sahip olabilirsiniz.<\/p>\n<figure id=\"attachment_3668\" aria-describedby=\"caption-attachment-3668\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3668 size-full\" src=\"http:\/\/www.icerikal.com\/blog\/wp-content\/uploads\/2020\/03\/ezgif.com-resize-1.jpg\" alt=\"Anahtar kelime analizi nas\u0131l yap\u0131l\u0131r?\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.icerikal.com\/blog\/wp-content\/uploads\/2020\/03\/ezgif.com-resize-1.jpg 800w, https:\/\/www.icerikal.com\/blog\/wp-content\/uploads\/2020\/03\/ezgif.com-resize-1-768x384.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-3668\" class=\"wp-caption-text\">Anahtar kelime analizi nas\u0131l yap\u0131l\u0131r?<\/figcaption><\/figure>\n<p>Kelime ara\u015ft\u0131rmas\u0131 yapabilmenin ilk ad\u0131m\u0131 bir fikir \u00f6zelli\u011fi ta\u015f\u0131yan ana anahtar veya tohum anahtar kelimedir. Bu kelime, sekt\u00f6rdeki bilginize ya da sundu\u011funuz hizmete dayal\u0131 olabilir.<\/p>\n<p>Yapman\u0131z gereken ilk \u015fey anahtar kelime listesi olu\u015fturmakt\u0131r. Bu kelime listesini fazlala\u015ft\u0131rabilmek i\u00e7in, web sitelerinde ya da sosyal medyada gezerken duydu\u011funuz terimleri ekleyebilirsiniz. Yeterli say\u0131da anahtar kelimeye ula\u015ft\u0131\u011f\u0131n\u0131zda, listedeki anahtar kelimelerin ne kadar pop\u00fcler oldu\u011funa, arama motoru sonu\u00e7 sayfalar\u0131nda durumunun nas\u0131l oldu\u011funa, rakiplerinizin ne durumda oldu\u011funa bakabilirsiniz. Bunlar\u0131 da not ettikten sonra Google Ads uygulamas\u0131 ile anahtar kelimenin hacim ve rekabet de\u011ferlerine bakabilirsiniz. Ana kelimenizi uygulamada aratt\u0131\u011f\u0131n\u0131zda, kelimenin pop\u00fclerli\u011fini g\u00f6rerek zorluk derecesini tahmin edebilirsiniz. Bu ara\u015ft\u0131rma sayesinde kafan\u0131zda yeni anahtar kelimeler de olu\u015facakt\u0131r.<\/p>\n<h3>Google Ads ve Anahtar Kelime Analizi<\/h3>\n<p>Anahtar listesi ve Google Ads uygulamas\u0131 ile ara\u015ft\u0131rma yapt\u0131ktan sonra ise, yapman\u0131z gereken en \u00f6nemli \u015fey hacim analizidir. Hacim analizi, tercih etmi\u015f oldu\u011funuz anahtar kelimenin, web ziyaret\u00e7ileri taraf\u0131ndan aran\u0131p aranmad\u0131\u011f\u0131n\u0131, e\u011fer aran\u0131yorsa ne yo\u011funlukta ve fazlal\u0131kta arand\u0131\u011f\u0131n\u0131 anlat\u0131r.<\/p>\n<p>Se\u00e7ti\u011finiz anahtar\u0131 insanlar\u0131n ne kadar aratt\u0131\u011f\u0131n\u0131z\u0131 ve aran\u0131p aranmad\u0131\u011f\u0131n\u0131 Google anahtar kelime planlay\u0131c\u0131 uygulamas\u0131 sayesinde \u00f6\u011frenebilirsiniz. Asl\u0131nda kelime hacimlerini ara\u015ft\u0131rabilece\u011finiz bir\u00e7ok uygulama bulunmaktad\u0131r. Ancak Google anahtar kelime planlay\u0131c\u0131s\u0131n\u0131n di\u011fer uygulamalara g\u00f6re avantaj\u0131 \u00fccretsiz olmas\u0131d\u0131r. B\u00fct\u00fcn bu ara\u015ft\u0131rmalardan sonra ise anahtar kelimenizi tam anlam\u0131 ile oturtmu\u015f olacaks\u0131n\u0131z. Sitenizde payla\u015ft\u0131\u011f\u0131n\u0131z <a href=\"https:\/\/icerikal.com\"><strong>makale<\/strong><\/a>lerde anahtar say\u0131lar\u0131na, yerle\u015fim yerlerine de dikkat etmeyi unutmay\u0131n.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<div class=\"container\"><div class=\"saye-banner saye-banner-single\"><img decoding=\"async\" src=\"http:\/\/demo.sayetema.com\/saye2\/wp-content\/uploads\/2019\/10\/728x90banner.jpg\" \/><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130nternette olup biten her \u015fey arama kutusuna yaz\u0131lan kelimelerle ba\u015fl\u0131yor. Anahtar kelimelerin Google \u00fczerinden arat\u0131lmas\u0131, arama pazarlamas\u0131 alan\u0131ndaki yaz\u0131lan i\u00e7erikler i\u00e7in en \u00f6nemli konudur. Do\u011fru&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":3669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[97,92],"yst_prominent_words":[],"class_list":["post-3667","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-anahtar-kelime","tag-icerik"],"_links":{"self":[{"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/posts\/3667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/comments?post=3667"}],"version-history":[{"count":1,"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/posts\/3667\/revisions"}],"predecessor-version":[{"id":3670,"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/posts\/3667\/revisions\/3670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/media\/3669"}],"wp:attachment":[{"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/media?parent=3667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/categories?post=3667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/tags?post=3667"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.icerikal.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=3667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}